Designing impactful campaigns is key to building trust and driving demand! The latest #SMIA framework highlights the power of a brand-agnostic, multi-channel approach to create effective public awareness and company demand.
Key takeaways:
Public Campaigns: Focus on building awareness and engaging farmers to increase qualified leads.
Digital Campaigns: Use product-specific messaging to convert leads and measure success.
Iterate and Align: Use insights from early campaigns to refine messaging, budgets, and targeting.
The bottom line: Social marketing builds trust, and digital marketing converts! By combining both, we can accelerate varietal turnover and ensure farmers are not only aware of improved seed but also motivated to adopt it.
#AFSTA #SeedMarketing #Agriculture #PublicAwareness Resourced AFSTA Seed Trade Association (AFSTA) #DemandCreation #ImpactfulCampaigns #SMIA #DigitalCampaigns Yacouba Diallo David Kinyanjui Wainaina
