🌽 Ever wondered what farmers really think about the hybrid maize seed leaflets/ fliers? Turns out, they like them — but say there’s room for improvement. Think clearer layout, relatable yield info, and use language that connects.
This quick read captures insights from hundreds of Kenyan farmers and shows how seed companies can do better when sharing product information.
✨ If you work in seed marketing, you’ll want to check this out.
👉 Read the article Click for document Resourced, one of the newest AFSTA members, for more farmer-centered insights! #betterseedbetterlife AFSTA Seed Trade Association (AFSTA)
#Resourced #SeedMarketing #FarmerVoices #AFSTA #SMIA
