🌍 Happening today: @Afsta_Seed at the #SMIA Resourced meeting, joining partners to tackle seed marketing for varietal adoption.
📢 Campaigns by @StakKenya, @USTA_Uganda, & STAM show that neutral, coordinated marketing by associations works — building trust in new varieties across companies.
💡 The model overcomes companies’ hesitation to invest in non-exclusive varieties.
To scale this:
✔️ Pooled funding (industry/donors)
✔️ Strong marketing capacity
✔️ Cross-country learning
🤝 AFSTA is ready to coordinate toolkits, frameworks & funding links for national associations.
#BetterSeedBetterLife #BMGF #SeedMarketing #AFSTA #USTA #STAM #AATF #IRRI #ADVANTA #SMIA #ISF
